Why Nike Is Losing Its Players?
Nike, one of the world’s best and biggest sportswear brand is consequently losing its players (sponsored) to its rivals-‘Puma’ and ‘Adidas’. Recently, Neymar one of the Nike’s oldest sponsored players left the sponsorship and now has moved to Puma. The partnership of Neymar with Nike was 15 year old and it was going to expire in 2022, but still the pair chose to end the partnership prematurely.
The end of Nike and Neymar’s partnership is not the first and only case. Newly, there are many superstar soccer players who ended their contract with Nike like Zlatan Ibrahimović, Robert Lewandowski, Raheem Sterling and many more.
Is Losing Big Sponsored Players A New Business Strategy Of Nike?
It is absolutely unknown to everyone what Nike is planning to do by letting go their sponsored soccer players. Even after losing such big talents, Nike still has some of the biggest players in their pocket like Cristiano Ronaldo, who has signed a lifetime contract with Nike and they also have marketable young talents like Kylian Mbappé and Marcus Rashford, who is a good replacement for Sterling as he is also a good spokesperson on important matters like Racism.
Nike has now became careful on how and where to invest the money properly and they are more interested and focused about quality (skilful and marketable) players rather than focusing on signing every players they can.
Therefore, we cannot say that after letting go their players Nike will no longer be able to stand and compete with their business rivals. Maybe, Nike is planning to play a bigger move.